United States 2020 Census

"The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign."

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The Bateman Competition served as my senior capstone project. I was a part of a team of 5 dedicated public relations students, chosen specifically by Professor David W. Brown, to create a comprehensive communications plan for our client: The United States 2020 Census. The campaign's goal was to inspire and motivate citizens, specifically Temple University students and undercounted community members, to complete the United States 2020 Census. Dubbed "Broad Reach," we exceeded our campaign expectations through extensive research, engaging digital content, and attending events with fellow students and community members.

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Please see the document below for our final communications plan detailing our research, objectives, strategies, tactics, and outcomes.